November 26, 2012
In response to the growing India-Taiwan bilateral trade relations, several Taiwanese institutions launched a campaign entitled “Taiwan Excellence Campaign 2012” to provide further energy to these relations.
Below is a statement published by The Times of India:
India and Taiwan bilateral trade is growing at a healthy rate and is expected to touch $ 10 billion in the next three to four years. Taiwan is making up for its late entry in India by increasing the number of Taiwanese companies presence in the country.
The Taiwan Excellence Campaign 2012 with the theme of 'Creating an excellent home with an excellent lifestyle' effectively provided the necessary boost to promote bilateral trade between India and Taiwan. The rise in the disposable income of Indian consumers has steered its economic growth story to new heights. The Indian economic growth is positive; with its consumer spending emerging in full strength, making it the most sought after domestic market by economies across the world.
To boost the India-Taiwan bilateral trade relations, Taiwan Excellence Campaign 2012 was held by the Bureau of Foreign Trade (BOFT), the Ministry of Economic Affairs (MOEA), Taiwan and implemented by the Taiwan External Trade Development Council (TAITRA). TAITRA undertook numerous initiatives in India by organizing awareness campaigns, mall events, through EMMA EXPO, Channel promotion and celebrity endorsement. Through this year's campaign initiatives, Taiwan organized mall events across Mumbai, Delhi, Chennai and Bangalore.